Talking Society: Deconstructing the ‘Tradwife’ phenomenon

The rise of the “tradwife” — women who embrace a hyper-traditional, domestic lifestyle as wives and mothers. From soft-focus homemaking aesthetics to overt political messaging, the tradwife movement sparks heated debates about feminism, free will, and gender roles. Is the "tradwife' trend really harmless?

We explore the tension between “choice feminism” and the deeper political, racial, and cultural ideologies that often underpin these choices. Together, we’ll look at how nostalgia for a so-called “simpler time” can conceal systems of patriarchy, white supremacy, and the policing of women’s bodies. Whether you see tradwives as harmless lifestyle bloggers or active players in a wider political movement, this episode will challenge you to think critically about the meaning behind the choices we make — and who those choices serve.

Quote of the week: “Not all tradwives are white nationalist fascists, but some are. And unless we address that fact, every time we talk about ‘traditional’ lifestyles, family structures, or marriage dynamics, then we are complicit…We must continuously ask: what “tradition”; what “purpose”; whose “tradition”; whose “purpose”?” - Devin Procter

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