Talking Climate: Making Green the New Normal - Sustainable Brand Marketing with Renata Franco

In this episode, we dive into the intracacies of sustainable marketing with Renata Franco, exploring how brands can make a real impact with their customers and the planet by going green. Renata shares practical steps for incorporating sustainability into every aspect of brand marketing—from eco-friendly packaging to conscious messaging—and the ways these practices build stronger connections with today’s conscious consumers. If you're ready to transform your brand into a force for good and learn actionable strategies for digital spaces, this episode is for you. Tune in to discover how small changes can make a big difference in creating a more sustainable future!

Quote of the day: "Be the change you wish to see in the world" - Mahatma Gandhi

Check out Renata's services: https://www.therewildmarketing.com/

If you enjoyed this episode make sure to check out: SHEIN, Sustainable Fashion, Consumerism and Climate: A Chat With Chemitei Janet

Chapters

• 0:00 Introduction of Renata Franco
• 1:44 Quote of the day
• 3:05 Renata's background and life story
• 13:34 The right way to do sustianable e-commerce
• 18:26 How anti personal e-commerce and fast fashion are link
• 23:36 How to be sustainable and still love our big brands
• 29:44 How to incorporate sustainability into your small business
• 34:53 Vandana Shiva and some advice for you going forward
• 39:15 More on Renata and send off